Friday, May 9, 2008

A new User Experience Team Logo

I'm happy to announce the new logo of the User Experience Team.

The main goal of the logo is to penetrate core values of the project:

  • Usability,
  • Productivity,
  • Enjoyment

The three terms summarize in a very short manner what the User
Experience Team's overall goals are. The list below describes the
meaning a little bit more in detail:

This term explains the ease with which people can work with to archive their goal in a particular context in an
effective and efficient manner. Sadly, this term is usually meant to
describe the “user friendliness” in the field of computer-human

This term accompanies “usability” because of the general
misunderstanding of meaning “user friendliness” only. Again, it
emphasizes that working with should raise the
“productivity” significantly.

Working with should be pleasant. This is important, if wants to attract new users and keep the experienced ones.
Currently, loses many potential users who dislike the
overall behavior/look of But there is also a serious
fact: people which are happy with a product tend to be more creative in
their solution findings.

The logo is the first step to improve the external communication of the
User Experience project. If you want to know more, then please have a
look at:

The logo is available in PNG, SVG, EPS, formats. CMYK versions will
follow soon.

As always feedback and comments are highly appreciated.


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